NIKE SHE RUNS
The Night | Branding
The inaugural 13km race will light up Centennial Park Sydney on the evening of 3 May 2012. The creative campaign, developed by US Sydney, features race ambassadors recruited from Nike She Runs Facebook community starring in online films, print ads and outdoor posters. When scanned by a QR reader, the outdoor posters launch a video inviting others to join her for local training sessions and night runs in the lead up to the race.

AGENCY: US SYDNEY 
http://www.ussydney.com
PHOTOGRAPHY: SIMON HARSENT 
http://www.simonharsent.com
TYPE: LIKE MINDED STUDIO
She Runs The Night Film:
Producer: Peter Kearny
DoP: Hugh Miller
Post Production: The Editors
Editor: Dave Whittaker
Online Editor: Adam Archer
Sound Design: Wes Chew
Music Composer: Antony Partos
Typographer: Luca Ionescu
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